Idris Olawuwo 
Social Media Content Creation is really not demanding! Simply put, Creating contents on social media is not as hard as most people imagine.
With the right tools and a little orientation, a beginner can create a content that can gains a lots of attention. It is worth noting that everyone create contents knowingly or unknowingly as long as you are a social media user, that post on your WhatsApp status, the pictures you uploaded on Instagram, the short video clip you shared on your Tiktok account, or any other things you posted online is a contents.
The difference is that you might be doing it unknowingly, or just for the sake of doing it, to show that you’re in vogue.
Going forward, the idea of social media contents creation we will be talking about today goes beyond just posting on social media for the fun of it.
In this article, we will learn about creating meaningful contents on social media that involves strategy, structure, tools and templates to make your writing journey easier.
Most people believe that to have contents with lots of engagement, it has to be perfect or flashy. But that is not 100% true. The most important things are CLARITY, CONSISTENCY, and CREATIVITY.
Before we move forward to tips, tools and template to use, let’s try to understand what SOCIAL MEDIA CONTENTS CREATION IS.
What is Social Media Content Creation?
Social media contents creation is any form of information posted on social media such as LinkedIn, X, Facebook, Instagram and others. The information posted is not limited to text alone, it could be images, video, short clips etc.
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What makes Content Creation Different?
At this stage, contents creation is not just about what to post but Why you post, When to post, and how to post.
The difference is intentionality.
While ordinary people post for the fun, You should strive to post to be remembered and to drive results.
To achieve this, a content creator should have:
- A Clear Contents Strategy
- Brand Storytelling
- Measurable Goals
- Analytic Driving Adjustment
The Role of Storytelling in Social Media Content Creation
It is just a simple answer.
The truth is story connect so fast than plain facts.
Instead of saying “buy this product, and it will benefits you in the long run”, tell a story of someone who benefitted from it. For example, Mr Williams own a small business. Four weeks ago, he encountered some issues regarding his business, he tried all he could but couldn’t solve until we were recommended, now, after using this (what you are offering to sell), his business is booming again.
How to Create Contents That Connects with your Audience
It is not called a good content because it look nice only, it should also resonate with your target audience. To make this possible, you should try the following:
- Understand their pain point
- Ask questions and encourage engagement
- Speak the possible language most of your audience will understand
Why Do People Struggle with Visibility?
When it comes to social media contents creations, visibility is not just about showing up, its about showing right.
In this section, we will talk about a few reasons why you’re struggling with visibility.
1. Choosing the Wrong Platform
The number one on my list here is choosing the wrong platform. Yes, even with the right tools, you can find it hard to get the anticipated results.
Not every social media platform is right for every business.
Imagine selling thrift item on LinkedIn. Of course, there are lots of people on LinkedIn, but are they there to buy what you offer?
LinkedIn is generally designs for employers, job seekers and businesses to share insight. It is a platform meant for networking. That’s all.
2. Lack of Basic and Essential Tools
Whether it is lack of tools or not knowing the right tools, deficiency in any of these could make contents creation breathtaking
3. Inconsistency
As they do say, consistency is the key.
Lack of consistency could lead to little or no engagement. Consistency builds trust.
Although, you don’t have to post everyday to be consistent.
4. Posting Irrelevancies
Posting contents not relevant to the purpose of the brand could lead to low visibility.
5. Not Understanding your Audience
Your visibility will definitely improves and skyrocket when you speak the mind of your target audience.
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Tips to Simplify Social Media Content Creation
1. Have a pillar
After you have chosen the right platform, decide on theme your content will always revolve around.
These helps keep your brand focused, and your audience will always know what to expect.
2. Plan ahead
While discussing why most people have low visibility, we said something about inconsistency.
Planning ahead could help you eliminates inconsistency.
Don t wait for the day you are to post before planning what to post.
3. Use templates
This is very advisable, especially if your contents requires graphics.
Using free templates from apps/sites like canva, pixellab, and others will help.
4. Use schedule tools
Using automated schedule tools could help you process your contents even when you are offline, thereby saving you time to do other necessary thing and still stay relevant to your audience
5. Follow your strength
Create contents in a format you enjoy. That way, you will always be eager to show up at the right time.
How often should you post?
I once said that consistency is the key, and now you might wonder how often you should post to show you are consistent at the same time without bombarding your audience with too much contents.
There is no single answer for that. Just note that consistency matters more than frequency.
For beginners, posting 3-4 times a week is enough to stay visible. As you grow, you can increase depending on your audience response.
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Tools to Ease Social Media Content Creation
Creating a meaningful contents on social media does not require much, with just your smart phone, you can create something meaningful and engaging.
In this section, we will briefly discuss some tools that can help ease your contents creation.
- Canva: With Canva, you can create graphics or even videos with ready-made template
- Pixellab: This tool is purposely for creating graphics on mobile devices
- Remove.BG: This can be use to remove background
- Buffer: Buffer is mostly used in planning and analyzing post across many platforms
- Notion: It is use for organizing contents calendars and planning
- META Business Suit: You can use this to schedule post for Facebook and Instagram
- Grammarly: It helps you write clearer and grammatical error free content
- ChatGPT: ChatGPT can be use for idea generations. Note, do not copy and paste what you see on it, it should be used mainly for idea generation.
- Hemingway Editor: It makes your writing bolder and clearer
- Social Blade: This tool help you track growth and performance across YouTube, TikTok, Instagram and others
- Google Analytics: You also use this if you have a blog or website
- Capcut: An app for editing videos
- Inshot: A mobile app for editing videos and adding text or music
- Pinterest: For trends and visual inspirations
- Answer The Public: To know what people are talking about online
Some Templates to Use
Templates help you main consistency, save time and reduce decision fatigue. Below are some template sample you can use to keep your audience engaged.
1. Use direct response
Use this when you want them to take action immediatelyexample: “what are you waiting for? Quickly sign up now”
2. Use persuasive CTA
A good and persuasive call to action (C.T.A) will complement your contents and make it irresistible, especially if you are trying to sell something.
Example: “Struggling to grow your page? Most creators don’t know the one thing hurting their reach. CLICK HERE TO FIX IT”
Note: I didn’t just say “click here to sign up” but to fix it (the problem).
3. Use descriptive message
Use descriptive message to show your audience more about what you promised.
Example: “meet Mr Williams, he own a small business. Four weeks ago, he encountered some issues regarding his business, he tried all he could but couldn’t solve until we were recommended, now his business is booming again”
4. Urgency
A profitable contents should trigger emotion so the audience can take action immediately. Create fear—Fear of Missing Out. Example: “only 5 slots left” or “selling for half price till 8am”
5. Keep it simple
Do not assume your reader knows the meaning of a particular word, if you sense that a particular word or phrase might be too ambiguous, change it or explain.
6. Audience focus
Let the content be directed to your audience. Talk about them not yourself.
Example: “but wait, why don’t YOU give it a try, think about how YOU will feel if YOU are able to take YOUR brand to the next level just by ordering”
Common Mistakes to Avoid
Most beginners fail because they focus more on the beauty and forget the message.
At this point, I will discuss common little mistake to avoid so your contents can gives desirable results.
Some of the common mistakes include:
1. Overloading post with text or graphics
2. Ignoring feedback from your audience
3. Posting irregularly
4. Plagiarism without giving credit
Frequently Asked Question on Social Media Content Creation
Do I need expensive gadgets or a P.C to create good social media content?
No. A smartphone with a decent camera is enough to start. You can then install free editing apps like InShot, CapCut, and Canva.
How often should I post to grow my social media?
Like we said above, consistency matters more than frequency. For beginners, posting 3–4 times a week should be enough. But focus on your audience and adjust as you go.
Can I use AI tools like ChatGPT for my content?
Yes, but use it wisely. Don’t just copy and paste, use it to generate ideas. AI is great for idea generation, brainstorming, and drafting.
Can I repurpose one content across multiple platforms?
Yes. Doing that saves time. One blog post can be used on several platforms. For example, you can shorten it into tweets on X, turn it into infographics on Instagram, or make a short video on TikTok. But note, as a beginner, you don’t have to be everywhere, focusing on one or two platforms helps you grow better.
Conclusion
Like I said earlier, you don’t need a P.C (Laptop) to start creating content. Don’t pressure yourself to be perfect. Start small, Learn as you go, use tools and improve with time. Whether you are a small business, a contents creator or someone trying to build a personal brand, start where you are, use what you have and grow as you go.
What is your biggest struggle with creating social media content? Share your thoughts in the comment section.
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